When you think of most major companies and corporations, you can probably recall their logo better than their product line. As a matter of fact, some companies are built entirely on the logo icon itself. The logo development piece of the project can be the toughest though. It needs to “say you” without saying anything at all.
Today’s fashion market is a true testament to that fact. This method of communication is more subconscious in nature. The product is insignificant as long as the company’s name is indelibly stamped into the minds of potential consumers. A sound mark or a jingle don't hurt either. THX, Nabisco and Oscar Meyer certainly know that.